CRM for car dealers and service centres

Vehicle-history CRM with DMS sync, leasing pipeline, seasonal-tyre alerts and customer-fleet management.

DMS dealer
Seasonal alerts
+30% service
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Automotive pain points

01Customer history split sales / serviceSales has the buyer, service has the car, and after 3 years they're strangers. Loyalty programmes break.
02Leasing pipeline lives in OutlookLeasing leads, finance approvals and contract signings tracked in inboxes. No conversion visibility.
03Seasonal tyre changeover is reactiveYou wait for customers to call. Half forget. Fleet customers are especially bad.
04B2B fleet has no viewMid-sized companies with 10+ cars: nobody at the dealer knows the renewal calendar or service schedule.

Automotive scenarios

01Customer + vehicle 360One profile linking buyer, drivers, every car they've owned, every service event, every leasing contract.
02Leasing pipelineLead → finance approval → contract → delivery, with stages and conversion analytics. B2B and consumer.
03Seasonal tyre alertsAuto-trigger campaigns 6 weeks before changeover. Per-customer mileage and tyre history.
04Fleet management viewB2B customer = 1 account, N vehicles. Renewal calendar, service schedule, contract values.

What's included

Core modules

CustomersVehiclesLeasingServiceFleetMarketing

Integrations

AutoCRMIdocOtoMotoDMS dealerKSeFeFakturator

ROI for dealers

+30%service department revenueProactive seasonal alerts and recall campaigns drive utilisation across the service bay.
Autotyre & service alertsPer-customer cadence based on mileage and history. No more waiting for the customer to remember.
DMSnative dealer syncExisting DMS becomes the source of truth, the CRM adds the customer-relationship layer.

Automotive case studies

We're piloting with two multi-brand dealers in central Poland. Browse our portfolio for adjacent fleet and B2B sales work.

Automotive CRM FAQ

DMS integration?

Yes — major Polish dealer DMS systems. Two-way sync of inventory, customer and service-history data.

OtoMoto listing sync?

Yes — listings posted from the CRM, leads from OtoMoto contact forms land in the sales pipeline.

Multi-brand dealer support?

Yes — brand-level access controls, group-level rollups for franchise groups with multiple OEMs.

Leasing pipeline analytics?

Yes — per-stage conversion, per-financier approval rate, time-in-stage analytics. B2B and consumer separately.

Fleet account model?

Yes — one B2B customer with N vehicles, N drivers, contract calendar, scheduled-service plan.

KSeF for B2B fleet invoicing?

Yes — KSeF integration for B2B fleet contracts and service invoices. Ready for the 2026 mandate.

Want a voice agent for service bookings?

Pair the CRM with our AI Agent — handle service bookings, recall calls and tyre-changeover outbound 24/7.

Explore AI Agent for automotive

Automotive

Ready to deploy CRM?

Book a 30-minute call. We'll recommend the right package for your business.