CRM for B2B sales teams

Pipeline-first CRM with MQL / SQL / Won stages, demo scheduling, follow-up cadences and account-expansion tracking.

HubSpot live

3× MQL→SQL

+45% close

B2B sales pain points

01MQL→SQL hand-off leaks 60% of leadsMarketing throws leads at sales. Sales doesn't follow up in 24 hours. Half the warm leads cool off and never come back.

02Demo no-shows are 30%+Calendly bookings get scheduled, then half disappear. No automated reminder sequence, no qualification before booking.

03Account expansion is reactiveYou upsell when the customer asks. You don't see the expansion signals — usage, team growth, product gaps.

04Follow-up cadences are ad hocEach rep has their own "system" (mostly forgetting). 70% of deals die from lack of follow-up, not lack of fit.

B2B sales scenarios

01MQL → SQL → Won pipelineStages, exit criteria, automated routing. SLA-tracked hand-off from marketing to sales.

02Demo scheduling + remindersCalendar sync, automated reminders, pre-demo qualification questions, post-demo NPS — full loop.

03Follow-up cadence engineConfigurable cadences per stage. Tasks auto-created, reps stop forgetting, deals stop dying in silence.

04Account expansion alertsUsage spikes, team growth, support tickets — signals roll up to a customer-success view for proactive expansion.

What's included

Core modules

PipelineDemosCadencesAccountsForecastExpansion

Integrations

HubSpotSalesforcePipedriveCloseApolloLinkedIn Sales Navigator

ROI for B2B sales teams

3×MQL→SQL conversionSLA-tracked hand-off and automated cadences turn marketing leads into sales-accepted opportunities.

+45%close rateDisciplined follow-up + qualification gates push deals through the funnel faster.

−30%demo no-showsAutomated reminders and pre-demo qualification cut wasted reps' time almost by a third.

B2B sales case studies

We're piloting with two B2B SaaS teams in Warsaw and Berlin. Browse our portfolio for adjacent pipeline and lead-qualification work.

B2B sales CRM FAQ

HubSpot integration depth?

Native — companies, contacts, deals, sequences, properties — all two-way sync. Or replace HubSpot entirely.

Salesforce migration?

Yes — full data migration with Apex-flow porting. Or run them side-by-side with two-way sync.

Apollo / Sales Navigator sourcing?

Yes — pull prospects from both into a sequence with one click. Track engagement back into the CRM.

Custom pipeline stages?

Yes — fully configurable: stages, exit criteria, required fields, automation hooks per stage transition.

Forecast accuracy?

Weighted-pipeline forecasting based on stage probability + age-based decay + rep override. Manager-facing dashboards.

Time to deploy?

3–4 weeks for a single team, 6–8 weeks for multi-region with HubSpot/Salesforce migration.

Add a voice + chat SDR?

Pair the CRM with our AI Agent — outbound prospecting, inbound qualification, demo booking 24/7.

Explore AI Agent for B2B sales

B2B Sales

Ready to deploy CRM?

Book a 30-minute call. We'll recommend the right package for your business.